Freemium
Leading digital analytics platform for product insights and customer journey analytics
analyticsproduct analyticscustomer insights
View detailsKey facts
Pricing
Paid
Use cases
Public relations professionals monitoring brand reputation across news, blogs, and social media platforms in real-time (verified: 2026-01-29), Marketing teams analyzing customer sentiment to segment mentions into positive, negative, or neutral categories (verified: 2026-01-29), Market researchers tracking specific hashtags and keywords to identify industry trends and competitor activities (verified: 2026-01-29)
Strengths
The platform tracks mentions from 25 million online sources including podcasts, reviews, forums, and social media (verified: 2026-01-29), Automated sentiment analysis allows users to instantly categorize brand mentions to understand public perception (verified: 2026-01-29), Advanced AI features like the Brand Assistant and AI Insights provide automated data interpretation for specific projects (verified: 2026-01-29)
Limitations
The Individual plan restricts data updates to every 12 hours rather than providing real-time monitoring (verified: 2026-01-29), Access to AI Insights and AI Topics is limited to a specific number of projects on higher-tier plans (verified: 2026-01-29)
Last verified
Jan 29, 2026
Editorial Review
4/5
Best For
- Public relations professionals monitoring brand reputation across news, blogs, and social media platforms in real-time (verified: 2026-01-29)
- Marketing teams analyzing customer sentiment to segment mentions into positive, negative, or neutral categories (verified: 2026-01-29)
- Market researchers tracking specific hashtags and keywords to identify industry trends and competitor activities (verified: 2026-01-29)
Strengths
- The platform tracks mentions from 25 million online sources including podcasts, reviews, forums, and social media (verified: 2026-01-29)
- Automated sentiment analysis allows users to instantly categorize brand mentions to understand public perception (verified: 2026-01-29)
- Advanced AI features like the Brand Assistant and AI Insights provide automated data interpretation for specific projects (verified: 2026-01-29)
Limitations
- The Individual plan restricts data updates to every 12 hours rather than providing real-time monitoring (verified: 2026-01-29)
- Access to AI Insights and AI Topics is limited to a specific number of projects on higher-tier plans (verified: 2026-01-29)
FAQ
What specific types of online sources does the platform monitor for brand mentions?
The tool monitors a wide range of sources including social media, news sites, blogs, videos, forums, podcasts, and online reviews. It gathers insights from approximately 25 million online sources in real-time to ensure comprehensive coverage of brand conversations (verified: 2026-01-29).
How does the sentiment analysis feature help in managing a brand's online reputation?
The advanced sentiment analysis feature automatically segments mentions into positive, negative, or neutral categories. This allows users to prioritize critical mentions and respond quickly to potential reputation risks or customer feedback (verified: 2026-01-29).
What are the primary differences between the Individual and Pro subscription plans?
The Individual plan is limited to 3 keywords and 12-hour updates, whereas the Pro plan offers 12 keywords, real-time updates, and advanced AI tools like the Brand Assistant and AI Insights for two projects (verified: 2026-01-29).
