Freemium
Leading digital analytics platform for product insights and customer journey analytics
analyticsproduct analyticscustomer insights
View detailsKey facts
Pricing
Freemium
Use cases
Influencer marketing managers who need to automate the detection and capture of social media mentions and user-generated content (verified: 2026-01-29), E-commerce marketing teams seeking to organize rights-ready user-generated content for repurposing in email campaigns and digital advertisements (verified: 2026-01-29), PR and partnership professionals requiring automated campaign reporting and competitor insights to present performance data to leadership (verified: 2026-01-29)
Strengths
The platform utilizes AI to watch video, listen to audio, and read text to convert detected posts into searchable data (verified: 2026-01-29), Automated social listening detects content 24/7 including untagged videos and mentions that are missed by manual tracking (verified: 2026-01-29), A built-in brand safety engine analyzes historic creator content to ensure influencers align with specific brand standards (verified: 2026-01-29)
Limitations
Access to specific pricing details and plan tiers requires booking a thirty-minute product demo with a sales representative (verified: 2026-01-29), Users must provide detailed company information including revenue and holding company status to schedule a platform demonstration (verified: 2026-01-29)
Last verified
Jan 29, 2026
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Strengths
- The platform utilizes AI to watch video, listen to audio, and read text to convert detected posts into searchable data (verified: 2026-01-29)
- Automated social listening detects content 24/7 including untagged videos and mentions that are missed by manual tracking (verified: 2026-01-29)
- A built-in brand safety engine analyzes historic creator content to ensure influencers align with specific brand standards (verified: 2026-01-29)
Limitations
- Access to specific pricing details and plan tiers requires booking a thirty-minute product demo with a sales representative (verified: 2026-01-29)
- Users must provide detailed company information including revenue and holding company status to schedule a platform demonstration (verified: 2026-01-29)
FAQ
How does the platform handle the discovery and tracking of short-form video content?
The platform uses AI intelligence specifically built for creator videos on TikTok, Reels, and Shorts. It analyzes the video, audio, and text within the content to ensure all mentions are captured, even when the brand is not explicitly tagged in the post (verified: 2026-01-29).
What tools are available for managing relationships and safety when working with new creators?
Archive provides creator discovery and vetting tools that include a brand safety engine. This engine checks the historical content of creators to ensure they meet brand requirements before teams engage in gifting or campaign partnerships (verified: 2026-01-29).
Can the software assist with generating engagement on social media posts?
Yes, the tool includes an AI-generated comments feature that suggests brand-safe and on-tone responses. It also provides comment reporting to track how these interactions drive reach, earned media value, and engagement over time (verified: 2026-01-29).
