Freemium
Leading digital analytics platform for product insights and customer journey analytics
analyticsproduct analyticscustomer insights
View detailsKey facts
Pricing
Freemium
Use cases
Marketing teams validating campaign ideas and concepts through instant feedback from AI-driven digital personas to ensure real-world alignment (verified: 2026-01-29), Strategic managers conducting focus groups and one-to-one interviews with human digital twins to de-risk project decisions (verified: 2026-01-29), Agencies generating client-ready reports with sentiment analysis and direct quotes to support strategic choices and brand evaluations (verified: 2026-01-29)
Strengths
The platform utilizes Human Digital Twins built from over 120 data points per individual to deliver feedback with 85% real-world alignment (verified: 2026-01-29), Users receive comprehensive summary reports featuring sentiment analysis, key takeaways, and direct quotes for professional presentation (verified: 2026-01-29), The system provides instant insights and priorities through a wide catalogue of digital personas for rapid idea validation (verified: 2026-01-29)
Limitations
The entry-level AYA Project plan restricts users to a 20-token pack without access to teams workspace or project-based tracking (verified: 2026-01-29), Access to professional client reports and team collaboration features requires a minimum monthly subscription of 399 Euros (verified: 2026-01-29)
Last verified
Jan 29, 2026
Strengths
- The platform utilizes Human Digital Twins built from over 120 data points per individual to deliver feedback with 85% real-world alignment (verified: 2026-01-29)
- Users receive comprehensive summary reports featuring sentiment analysis, key takeaways, and direct quotes for professional presentation (verified: 2026-01-29)
- The system provides instant insights and priorities through a wide catalogue of digital personas for rapid idea validation (verified: 2026-01-29)
Limitations
- The entry-level AYA Project plan restricts users to a 20-token pack without access to teams workspace or project-based tracking (verified: 2026-01-29)
- Access to professional client reports and team collaboration features requires a minimum monthly subscription of 399 Euros (verified: 2026-01-29)
FAQ
How does the platform ensure that the AI feedback reflects real consumer behavior?
The platform develops customized insight panels where each member is a Human Digital Twin. These personas are built using deep profiling of real people with over 120 data points per individual, resulting in feedback that has up to 85% alignment with real-world choices and preferences (verified: 2026-01-29).
What specific types of research activities are available under the AYA Project plan?
The AYA Project plan supports several research formats including concept testing, focus groups, one-to-one interviews, brand evaluation, and ad evaluation. It also provides access to expert panels such as investors and a wide catalogue of digital personas for decision support (verified: 2026-01-29).
What are the primary differences between the Business and Agency subscription tiers?
The Business plan provides 50 tokens per month and is designed for in-house marketing teams, while the Agency plan provides 100 tokens per month for consultancies. Both include features like teams workspace, project-based tracking, and professional client reports (verified: 2026-01-29).
