Freemium
Leading digital analytics platform for product insights and customer journey analytics
analyticsproduct analyticscustomer insights
View detailsKey facts
Pricing
Freemium
Use cases
SaaS product managers segmenting users based on their engagement levels and specific lifecycle stages to improve retention (verified: 2026-01-29), Marketing teams identifying visitors who match their Ideal Customer Profile to prioritize high-value conversion efforts (verified: 2026-01-29), Growth engineers implementing custom event tracking via Google Tag Manager and Amplitude to monitor user activation (verified: 2026-01-29)
Strengths
The platform provides a back-office interface for monitoring conversion funnels and receiving automated recommendations for efficiency improvements (verified: 2026-01-29), Users can integrate the tool with existing tracking software including Google Tag Manager and Amplitude for data collection (verified: 2026-01-29), The system supports user identification and UTM tracking to attribute visitor behavior across websites and applications (verified: 2026-01-29)
Limitations
The platform requires a Bearer Token and API key for authorization to access data points via the API (verified: 2026-01-29), Implementation requires manual setup of tracking principles and software integrations like GTM or Amplitude to capture visitor data (verified: 2026-01-29)
Last verified
Jan 29, 2026
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Strengths
- The platform provides a back-office interface for monitoring conversion funnels and receiving automated recommendations for efficiency improvements (verified: 2026-01-29)
- Users can integrate the tool with existing tracking software including Google Tag Manager and Amplitude for data collection (verified: 2026-01-29)
- The system supports user identification and UTM tracking to attribute visitor behavior across websites and applications (verified: 2026-01-29)
Limitations
- The platform requires a Bearer Token and API key for authorization to access data points via the API (verified: 2026-01-29)
- Implementation requires manual setup of tracking principles and software integrations like GTM or Amplitude to capture visitor data (verified: 2026-01-29)
FAQ
How does the platform help teams improve their conversion rates and user retention?
Hyperaktiv segments users based on their engagement levels, lifecycle stages, and how closely they match a company's Ideal Customer Profile. This data-driven approach allows teams to monitor their funnel in a dedicated back-office and receive specific recommendations to improve efficiency (verified: 2026-01-29).
What technical integrations are required to start tracking user behavior on a website?
The setup process involves installing Google Tag Manager and connecting it with Amplitude. Hyperaktiv then integrates with these tools to push events and identify users across the website and application interfaces (verified: 2026-01-29).
Does the platform provide an API for developers to access their data points?
Yes, the platform offers a REST API that allows developers to list data points using a Bearer Token for authorization. This enables programmatic access to the data captured within the Hyperaktiv back-office (verified: 2026-01-29).
