Lately.ai

Freemium

A tool for content generation and social media management.

Lately.ai is a content creation AI assistant designed for social media management and marketing automation. The platform features Kately, a chat-based agent, along with automated tools for generating social posts and video clips. It serves small businesses, franchises, and global enterprises by providing centralized dashboards and integrations with tools like Salesforce and HubSpot (verified: 2026-01-29).

Jan 29, 2026
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Pricing: Freemium
Last verified: Jan 29, 2026
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Key facts

Pricing

Freemium

Use cases

Social media managers using Hootsuite who want to connect their existing accounts to generate content without switching platforms (verified: 2026-01-29), Small business owners seeking to grow their digital presence through automated social media marketing and content creation (verified: 2026-01-29), Enterprise marketing teams requiring a centralized dashboard to manage social content across global company branches and franchises (verified: 2026-01-29)

Strengths

The platform includes a specialized chat-based agent named Kately designed to assist users with content creation tasks (verified: 2026-01-29), Users can automatically generate social media posts and video clips using the built-in autogenerator tools for various platforms (verified: 2026-01-29), The software integrates with major third-party platforms including HubSpot Marketing Hub, Hootsuite, Sprinklr, Salesforce, and Grammarly (verified: 2026-01-29)

Limitations

Access to the full suite of social media management features requires a paid subscription with monthly or yearly billing (verified: 2026-01-29), Users must create and log into a registered account to access the content generation and parent dashboard features (verified: 2026-01-29)

Last verified

Jan 29, 2026

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Strengths

  • The platform includes a specialized chat-based agent named Kately designed to assist users with content creation tasks (verified: 2026-01-29)
  • Users can automatically generate social media posts and video clips using the built-in autogenerator tools for various platforms (verified: 2026-01-29)
  • The software integrates with major third-party platforms including HubSpot Marketing Hub, Hootsuite, Sprinklr, Salesforce, and Grammarly (verified: 2026-01-29)

Limitations

  • Access to the full suite of social media management features requires a paid subscription with monthly or yearly billing (verified: 2026-01-29)
  • Users must create and log into a registered account to access the content generation and parent dashboard features (verified: 2026-01-29)

FAQ

How does the integration with Hootsuite work for existing users of that platform?

Hootsuite users can connect any existing account directly to the platform. This integration allows marketers to manage their social media workflows without the need to switch between different software interfaces (verified: 2026-01-29).

What specific automation features are available for creating different types of social media content?

The platform provides a Social Post Autogenerator and a Video Clip Autogenerator. These tools are designed to automate the production of written and visual assets for social media marketing campaigns (verified: 2026-01-29).

Which industries and business sizes can utilize this content creation software?

The software serves a range of business sizes including small businesses, franchises, and global enterprises. It also provides specific solutions for technology, professional services, financial services, and media industries (verified: 2026-01-29).