Roundabout

Freemium · Jan 30, 2026

A platform to plan and manage influencer campaigns.

Roundabout is a micro-influencer marketing platform designed to streamline campaign management for brands and agencies. It features tools for discovering influencers across 100 niches, managing content creation, and tracking conversion metrics. The platform serves businesses looking to scale their reach through targeted community engagement and automated workflows (verified: 2026-01-29).

Jan 30, 2026
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Pricing: Freemium
Last verified: Jan 30, 2026
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Key facts

Pricing

Freemium (as of Jan 30, 2026)

Use cases

Marketing agencies needing to automate manual coordination tasks to reduce the time spent on influencer campaign management (verified: 2026-01-29), Brands seeking to discover and connect with micro-influencers across 100 specific industry niches for targeted outreach (verified: 2026-01-29), Businesses requiring a centralized platform to manage influencer content creation and track campaign conversion metrics (verified: 2026-01-29)

Strengths

The platform provides access to a database of micro-influencers categorized into 100 distinct industry niches for precise targeting (verified: 2026-01-29), Agencies reduce operational time by 90% through the use of automated influencer discovery and campaign management tools (verified: 2026-01-29), Users access educational resources including white papers and blog posts regarding ROI measurement and B2B marketing (verified: 2026-01-29)

Limitations

Users must complete a registration and sign-up process to view full influencer profiles and platform pricing (verified: 2026-01-29), The platform focuses specifically on micro-influencers which excludes brands seeking celebrity-level talent or high-follower creators (verified: 2026-01-29)

Last verified

Jan 30, 2026

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Strengths

  • The platform provides access to a database of micro-influencers categorized into 100 distinct industry niches for precise targeting (verified: 2026-01-29)
  • Agencies reduce operational time by 90% through the use of automated influencer discovery and campaign management tools (verified: 2026-01-29)
  • Users access educational resources including white papers and blog posts regarding ROI measurement and B2B marketing (verified: 2026-01-29)

Limitations

  • Users must complete a registration and sign-up process to view full influencer profiles and platform pricing (verified: 2026-01-29)
  • The platform focuses specifically on micro-influencers which excludes brands seeking celebrity-level talent or high-follower creators (verified: 2026-01-29)

FAQ

How does Roundabout help marketing agencies improve their operational efficiency when managing influencer campaigns? (recorded Jan 30, 2026)

As of Jan 30, 2026, our profile recorded: Roundabout provides a suite of automation tools that streamline the discovery and management process. By using these features, agencies save 90% of the time spent on manual coordination and administrative tasks (verified: 2026-01-29). Verify current details on the vendor site.

What specific types of creators can brands expect to find when using the Roundabout platform? (recorded Jan 30, 2026)

As of Jan 30, 2026, our profile recorded: The platform specializes in micro-influencers who are categorized into 100 different industry niches. This allows brands to find specific creators who align with their particular market segment and target audience requirements (verified: 2026-01-29). Verify current details on the vendor site.

What educational materials are available to help businesses understand the return on investment for influencer marketing? (recorded Jan 30, 2026)

As of Jan 30, 2026, our profile recorded: The platform offers a variety of resources including a blog and white papers. These materials cover topics such as seven methods for tracking ROI, affiliate marketing guides, and B2B influencer strategies (verified: 2026-01-29). Verify current details on the vendor site.