UTMGuard

Freemium · Jan 29, 2026

A tool that finds and alerts on broken or inconsistent UTM parameters in Google Analytics 4.

UTMGuard is a specialized auditing tool designed to find and alert on broken or inconsistent UTM parameters within Google Analytics 4. The platform provides automated daily scans to pinpoint misclassified traffic, offering a UTMGuard Score and guided playbooks for fixing issues like case mismatches and redirect drops. It is built for performance marketing leads and e-commerce brands who need to maintain clean attribution data through property-based monitoring (verified: 2026-01-29).

Jan 29, 2026
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Pricing: Freemium
Last verified: Jan 29, 2026
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Key facts

Pricing

Freemium (as of Jan 29, 2026)

Use cases

Performance marketing leads needing to identify and fix critical UTM errors that distort Google Analytics 4 attribution data (verified: 2026-01-29), Digital marketing teams requiring daily monitoring of campaign parameters to prevent case-mismatched names and self-attribution loops (verified: 2026-01-29), E-commerce brands seeking to audit GA4 properties for missing source or medium tags and invalid characters in UTM values (verified: 2026-01-29)

Strengths

The platform performs a read-only GA4 audit in under 60 seconds without requiring a credit card or tracking code installation (verified: 2026-01-29), Automated daily and weekly alerts notify users of new errors such as campaign name typos or UTMs dropped on redirects (verified: 2026-01-29), Users receive guided fixes including copy-paste-safe UTMs and specific playbooks to resolve identified tracking issues per property (verified: 2026-01-29)

Limitations

The tool requires a Google Analytics 4 property to function as it is specifically designed for GA4 data auditing (verified: 2026-01-29), Access to advanced features like Pro, Team, and Agency plans is gated behind property-based subscription pricing (verified: 2026-01-29)

Last verified

Jan 29, 2026

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Strengths

  • The platform performs a read-only GA4 audit in under 60 seconds without requiring a credit card or tracking code installation (verified: 2026-01-29)
  • Automated daily and weekly alerts notify users of new errors such as campaign name typos or UTMs dropped on redirects (verified: 2026-01-29)
  • Users receive guided fixes including copy-paste-safe UTMs and specific playbooks to resolve identified tracking issues per property (verified: 2026-01-29)

Limitations

  • The tool requires a Google Analytics 4 property to function as it is specifically designed for GA4 data auditing (verified: 2026-01-29)
  • Access to advanced features like Pro, Team, and Agency plans is gated behind property-based subscription pricing (verified: 2026-01-29)

FAQ

What specific types of tracking errors does the platform automatically detect during a scan? (recorded Jan 29, 2026)

As of Jan 29, 2026, our profile recorded: The tool automatically identifies missing utm_source or utm_medium tags, case-mismatched campaign names, internal links carrying UTMs, and self-attribution loops. It also flags campaign name typos, UTMs dropped on redirects, inconsistent source/medium pairs, and invalid characters in UTM values to ensure data accuracy (verified: 2026-01-29). Verify current details on the vendor site.

How does the pricing structure work for teams managing multiple marketing accounts? (recorded Jan 29, 2026)

As of Jan 29, 2026, our profile recorded: UTMGuard utilizes simple, property-based pricing where users pay per GA4 property. This model includes unlimited users and workspaces for each property, allowing teams to scale their monitoring without per-seat costs. Early access partners receive a 40% discount on every renewal for Pro, Team, and Agency plans (verified: 2026-01-29). Verify current details on the vendor site.

Does the tool require any technical installation like a tracking code or script? (recorded Jan 29, 2026)

As of Jan 29, 2026, our profile recorded: No, the platform does not require any tracking code or script installation on your website. It performs a read-only GA4 audit by connecting directly to your Google Analytics 4 property, allowing it to scan for errors in under 60 seconds without modifying your site code (verified: 2026-01-29). Verify current details on the vendor site.