Freemium
Leading digital analytics platform for product insights and customer journey analytics
analyticsproduct analyticscustomer insights
View detailsKey facts
Pricing
Freemium
Use cases
Performance marketing leads needing to identify and fix critical UTM errors that distort Google Analytics 4 attribution data (verified: 2026-01-29), Digital marketing teams requiring daily monitoring of campaign parameters to prevent case-mismatched names and self-attribution loops (verified: 2026-01-29), E-commerce brands seeking to audit GA4 properties for missing source or medium tags and invalid characters in UTM values (verified: 2026-01-29)
Strengths
The platform performs a read-only GA4 audit in under 60 seconds without requiring a credit card or tracking code installation (verified: 2026-01-29), Automated daily and weekly alerts notify users of new errors such as campaign name typos or UTMs dropped on redirects (verified: 2026-01-29), Users receive guided fixes including copy-paste-safe UTMs and specific playbooks to resolve identified tracking issues per property (verified: 2026-01-29)
Limitations
The tool requires a Google Analytics 4 property to function as it is specifically designed for GA4 data auditing (verified: 2026-01-29), Access to advanced features like Pro, Team, and Agency plans is gated behind property-based subscription pricing (verified: 2026-01-29)
Last verified
Jan 29, 2026
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Strengths
- The platform performs a read-only GA4 audit in under 60 seconds without requiring a credit card or tracking code installation (verified: 2026-01-29)
- Automated daily and weekly alerts notify users of new errors such as campaign name typos or UTMs dropped on redirects (verified: 2026-01-29)
- Users receive guided fixes including copy-paste-safe UTMs and specific playbooks to resolve identified tracking issues per property (verified: 2026-01-29)
Limitations
- The tool requires a Google Analytics 4 property to function as it is specifically designed for GA4 data auditing (verified: 2026-01-29)
- Access to advanced features like Pro, Team, and Agency plans is gated behind property-based subscription pricing (verified: 2026-01-29)
FAQ
What specific types of tracking errors does the platform automatically detect during a scan?
The tool automatically identifies missing utm_source or utm_medium tags, case-mismatched campaign names, internal links carrying UTMs, and self-attribution loops. It also flags campaign name typos, UTMs dropped on redirects, inconsistent source/medium pairs, and invalid characters in UTM values to ensure data accuracy (verified: 2026-01-29).
How does the pricing structure work for teams managing multiple marketing accounts?
UTMGuard utilizes simple, property-based pricing where users pay per GA4 property. This model includes unlimited users and workspaces for each property, allowing teams to scale their monitoring without per-seat costs. Early access partners receive a 40% discount on every renewal for Pro, Team, and Agency plans (verified: 2026-01-29).
Does the tool require any technical installation like a tracking code or script?
No, the platform does not require any tracking code or script installation on your website. It performs a read-only GA4 audit by connecting directly to your Google Analytics 4 property, allowing it to scan for errors in under 60 seconds without modifying your site code (verified: 2026-01-29).
